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headers already sent by (output started at D:\Inetpub\vhosts\blog.dominusauditoria.com.br\httpdocs\wp-includes\theme.php:1409) in D:\Inetpub\vhosts\blog.dominusauditoria.com.br\httpdocs\wp-content\plugins\contestant-rating\cr.class.php on line 304 Strict Standards: Non-static method WP_MatchesMapRegex::apply() should not be called statically, assuming $this from incompatible context in D:\Inetpub\vhosts\blog.dominusauditoria.com.br\httpdocs\wp-includes\classes.php on line 219 Como funciona o processo de auditoria de marketing? | Blog Dominus Blog Dominus Strict Standards: Only variables should be passed by reference in D:\Inetpub\vhosts\blog.dominusauditoria.com.br\httpdocs\wp-includes\general-template.php on line 1631
abr
12
2012
Como funciona o processo de auditoria de marketing?

Anteriormente, nós entendemos para quê serve a auditoria e quais as diferenças entre a auditoria interna e a auditoria externa. Este processo, assim como deve passar por todos os segmentos de uma empresa, também deve existir no setor de marketing. Mas, como ele funciona?

Como nos demais casos, a auditoria de marketing também visa uma maior organização dos objetivos empresariais. É preciso, portanto, discutir com os responsáveis da organização a abrangência da sua profundidade, o formato do relatório e, principalmente, os seus objetivos.

Neste tipo de auditoria, englobam-se os diagnósticos da parte mais simples a mais complexa. Do lado mais objetivo, podemos citar os preços dos produtos, o desenvolvimento de marca, o investimento em mercados e ainda o quanto deve ser destinada a esta área.

Quanto ao lado mais detalhista, serão analisadas as causas e os efeitos relevantes em momentos de crise; a distância entre o planejado e o executado pelo departamento; a identificação de erros e acertos e as oportunidades de melhoria e novos investimentos. Além de correção nas possíveis falhas.

Para tanto, a empresa que realiza a auditoria de marketing deve fazer um plano de ação em longo prazo, com o intuito de melhorar os investimentos e as realizações nas ações planejadas pelo marketing da empresa.

Saiba mais informações sobre consultoria organizacional, auditoria interna e externa, contabilidade e economia em nossas redes: Twitter (@DominusAuditori) | Facebook.com/DominusAuditoria |www.dominusauditoria.com.br.

Com informações de: Paulo Vieira.

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