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headers already sent by (output started at D:\Inetpub\vhosts\blog.dominusauditoria.com.br\httpdocs\wp-includes\theme.php:1409) in D:\Inetpub\vhosts\blog.dominusauditoria.com.br\httpdocs\wp-content\plugins\contestant-rating\cr.class.php on line 304 Páscoa: a carga tributária e o custo de produção no preço dos alimentos Blog Dominus Strict Standards: Only variables should be passed by reference in D:\Inetpub\vhosts\blog.dominusauditoria.com.br\httpdocs\wp-includes\general-template.php on line 1631
mar
26
2013
Páscoa: a carga tributária e o custo de produção no preço dos alimentos

No período de Páscoa, alguns alimentos são bastante comuns à mesa, como o peixe e o vinho, além dos famosos ovos de chocolate! Por causa dessa grande procura por esses alimentos, o consumidor pode pagar um pouco mais caro do que o que pagaria ao longo do ano. A alta dos preços não é apenas pela escassez, mas também pelo imposto que é colocado sobre a venda e o trabalho de produção.

Segundo o Instituto Brasileiro de Planejamento Tributário – IBPT, o vinho possui 54,73% de tributos embutidos no preço, enquanto o bacalhau importado concentra 43,78%. O chocolate não fica por fora, mas possui a menor carga tributária dos três: os ovos de páscoa guardam 38,53% de impostos.

Quem é fã das tradicionais barras de chocolate, mas prefere comprar os ovos neste período, pode preparar o bolso! As iguarias podem custar até quatro vezes mais do que as barras da mesma marca. Uma opção mais barata pode ser as caixas de bombons, que possuem um preço menor e podem vir com mais variedade. Segundo um levantamento feito pela UOL, uma caixa do bombom Ferrero Rocher (187g) custa em torno de R$ 17,90, enquanto o ovo de 250g custa R$ 29,55. A diferença é de 148% no valor por quilo.

A justificativa, segundo os fabricantes, está no custo de produção – não só do chocolate moldado, mas principalmente da embalagem. Além disso, entram no preço a contratação de mão de obra, a distribuição do produto e as promoções, segundo as marcas Garoto e Nestlé. A diferenciação da produção está também no processo manufaturado. Segundo a Lacta, os ovos de páscoa são embalados manualmente, um por um.

Quem quer tirar a dúvida se vale a pena pagar o preço dessa produção inclusa de tributos pode recorrer à tecnologia. O aplicativo gratuito Impostômetro de Bolso permite que o consumidor identifique a carga fiscal do produto pelo código de barras. Produzido pelo Instituto de Desenvolvimento Econômico, Institucional e Social – Ideias em parceria com outras instituições, o aplicativo é gratuito.

Confira, abaixo, uma média de preços dos ovos de páscoa mais procurados. Nesta imagem, você pode ver uma lista maior dos preços de ovos de páscoa em diferentes estabelecimentos. Os preços de base da pesquisa são de São Paulo e Região.

Acompanhe a Dominus Auditoria também nas redes sociais: Facebook | Twitter | Slideshare.

Fontes: [1], [2] e [3].

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